Reserved Keywords

Some words and phrases cannot be set up as keywords within goHappy. This is because these words are considered “reserved” by carriers and SMS providers. Primarily, these are words that are associated with the action of opting in and out of automated text messages, which is behavior that cannot be overridden in goHappy. There are some additional words, such as “help”, that are sometimes used by carriers and cannot be consistently implemented by goHappy.


The following is the list of words and phrases that cannot be used as keywords:

  •   "alert"
  •   "cancel"
  •   "end”
  •   "go"
  •   "help"
  •   "info"
  •   "no"
  •   "opt in"
  •   "opt out"
  •   "opt-in"
  •   "opt-out"
  •   "optin"
  •   "optout"
  •   "quit"
  •   "start"
  •   "stop"
  •   "stopall"
  •   "unstop"
  •   "unsubscribe"
  •   "yes"
  •   "arret"
  •   "nonarret"

Want to learn about words and phrases you can (and even should!) use as keywords? Read more about getting the most out of goHappy keywords.