Employee engagement is both a quantitative and qualitative look at how connected employees are to the companies they work for.
At its core, engagement refers to three elements:
- job satisfaction
- loyalty
- the effort spent toward organizational goals.
In the past, HR departments would send out annual employee engagement surveys and employees would self-report their sentiment. However, more sophisticated employee engagement assessment tools have now made analyzing and tracking data easier to benchmark.
So why is this important? Work is no longer just a 9-5, punch in and out commitment. Research shows that employees who are more aligned to their company’s mission, feel passionate about what they do, and have positive emotions about the company culture are more productive – meaning higher profitability for your organization.