How to send Automated messages
Want to automatically send messages to employees every Friday? Once a month? Or maybe just twice a year to leaders only? Triggers make it easy to automate recurring messages.
🔐 Important: This functionality is only available to Account Admins. You can follow the step by step instructions or watch a quick training.
🚀 What Is a Trigger?
A Trigger is an automated message that sends on a schedule you define—daily, weekly, monthly, or custom—based on rules you set using employee data from your HRIS file.
🧭 Step 1: Navigate to Triggers
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Hover over or click Messaging in the top navigation.
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Select Triggers.
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Click New Trigger.
⚙️ Step 2: Configure Your Trigger Settings
Follow these steps to set up when and to whom your message will send:
1. Select the Contact Type
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This determines who will receive the message.
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✅ In most cases you will select your Employees.
2. Name Your Trigger
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Give it a clear, internal name (example: Weekly Friday Reminder).
3. Select a Trigger Type
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Choose the trigger type that best fits your automation needs.
4. Choose a Start Date
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This is the first day the message will run.
5. Select How Often the Trigger Runs
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Options include daily, weekly, monthly, etc.
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🛠️ Choose Custom if you need more granular control (specific days, intervals, etc.).
6. Set an End Date (Optional)
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Most triggers are “set it and forget it.”
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Add an end date only if the message should stop automatically in the future.
🧩 Step 3: Build Your Audience (Trigger Criteria)
Use Trigger Criteria to control exactly who receives the message by filtering with HRIS fields.
Examples:
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🎓 Specific job titles
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📍 Specific locations
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🧑💼 Leaders only
How to set criteria:
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In the first dropdown, select the HRIS field you want to filter by (e.g., Job Title).
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Leave “is any of” selected if choosing one or more values.
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In the final dropdown, select the specific values that match your audience.
👉 Example:
If you only want the message sent to Store Managers, select Job Title → is any of → Store Manager.

✍️ Step 4: Write Your Message
Now the fun part 🎉
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Write your message as you normally would.
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Add emojis, images, and formatting to match your tone.
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When ready, click Save Trigger.
🔌 Step 5: Enable Your Trigger
🚨 By default, all new triggers save as DISABLED.
To activate:
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Click Edit Trigger.
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Select Enable Trigger.
✅ That’s it! Your automated message is now live and will send based on your schedule and criteria.
Check out the video below for a walkthrough(3 min)

If you have any questions or run into issue, send us an email so we can help: support@gohappyhub.com